SkatterBand Blog

Derek Sivers, the man behind the madness at indie CD haven, CD Baby, has released a new FREE e-book titled “How To Call Attention To Your Music.” I love the e-book and the ease of the read. Each page is like it’s own chapter, touching on topics such as: If you don’t say what you sound like, [...]

In what seems like a shocking move to me, hip-hop veteran LL Cool J, has partnered with Sears to launch a new clothing line, LL Cool J from Sears, this fall in over half of the retail corporation’s 900 stores. The brand will attempt to appeal to the “urban” market that Sears claims, “is in the [...]

Japanese car manufacturer Acura has launched a new promotion to appeal to music lovers and Gen-Y. In a move that I can’t find much news on, they have taken the front page of imeem by storm today. The Acura TSX Connect promotion appears to have launched on May 15th with this blog posting on its [...]

Track Star Tuesdays has arrived at SkatterBand. I am excited to bring this series over to the SkatterBand site, a place where musicians and music industry professionals are congregating for music marketing news, tips, articles and tools. Today we are discussing Orlando based hip-hop/rock quartet Daylight District and their latest release, Beautiful, Historic. We are taking a [...]

First it was Jay-Z with Live Nation. Now 50 Cent is reportedly jumping on board with a reported deal that places him on the Myspace Records (i.e. NewsCorp) roster. The deals are ground breaking. Music Contracts are looking like Pro Athlete Contracts Alex Rodriguez goes out and plays night in and night out for the Yankees. Regaurdless [...]

Lat week imeem, the music, video and photo sharing social network, opened its doors even wider when it announced its allegiance with Google’s Open Social. With this announcement, and that of the original API opening up in March, I have decided to come up with a wishlist for developers that will help indie bands utilize [...]

Actually I think they are. Today I was checking one of my events on Facebook to see the response, when I ran across the pictured ad: Whole Wheat Bread is advertising on Facebook. The ironic part, it directs the person clicking to their Myspace Page. What does this ad tell us? 3 key points: Bands are starting to market [...]

Street Teams can be a vital asset whether you are a local band playing one show a month, or a band that plays 290 dates a year.  Having an effective Street Team is  an extremely cost effective way to mass promote your shows, which will then enable you to focus your time on your music, live [...]

Local shows are not a main attraction for people outside of the bands’ circle of friends and a few fans. The bands always want more traffic and attention so that their fan base grows and sales start to accumulate.  One way for bands to boost their attendance, create brand recognition and draw some press to [...]

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