SkatterBand Blog

The New Standard for Music Marketing

Touring. Is it time?

   You’re in band that’s been around for a few months, maybe even a year. You’ve been playing locally as much as possible, gradually building up your fan base, and making a name for yourselves in the local scene. After doing this for quite sometime, eventually, the question comes up… Do we need to start touring?  Well, [...]

Be Yourself. Enough Said.

   Never be afraid to be yourself. A piece of advice I heard a lot growing up, and I think it rings true now more than ever. In today’s society a lot of people try to be liked so much that they will do whatever it takes to fit in, even if it means changing themselves [...]

New E-Book on Music Business Strategy

  Every musician and band needs a strategy if they want to make it in this business. Without one, decisions are harder to make and goals are harder to reach. Luckily, Kavit Haria, a music marketer from the U.K, just came out with a new E-Book titled “How to Design a Winning and Profitable Music Business”. It [...]

There’s no I in team, duh.

    Is something considered work if you enjoy doing it?  As a young entrepreneur trying to thrive in a horrible economy, you better believe I work my ass off. I have to. Its hard work trying to make a start-up successful. Luckily, I have an amazing team by my side that works equally hard, if not harder. If [...]

Getting Better.

This past weekend I had the pleasure of finally attending my first tech-conference, IZEAFest, which was held at the Grand Bohemian hotel, in Downtown Orlando, Fl. Upon arriving, I can honestly say I didn’t really know what to expect. I knew I would hear stories and tips from successful people in the Blogging and Internet [...]

Becoming a Diamond in the Rough.

Now more than ever, bands are realizing that in order to stand out in the crowd, they need to do things a lot differently then bands of the past. Not only does having a great story behind your band help weed you out of the mix, but it is extremely important that you capitalize on present day [...]

Fans: Your best friend or your worst enemy

If someone has a bad experience, (whether it be at a restaurant, while renting a car, or getting snubbed by their favorite band or musician) there is no doubt that they will tell at least 10 people, and those 10 will each tell someone, and before you know it, you are out of business. As [...]

Follow the Music on Loopt

Loopt is a location based mobile Social Netowork that is gaining ground on the iPhone, Blackberry and other smart phones very quickly. From their site: With Loopt, turn your phone into a social compass. Use the map to find where your friends are and what they’re doing. Connect on the fly, share photos and tips [...]

SoundTrack from MTV

MTV rolled out a new Alpha site today called MTV’s Soundtrack. The site is geared towards the music that is played in their non-music shows. The part that I like, we’ll see how it gets implemented, is the social and community aspect where as a band you can create a profile and have your songs considered [...]

The Briggs Know How To Bring It

SkatterBand is as much about getting on the road and hitting it hard as we are about using the latest technology to connect and have conversations with new fans and old fans alike. This summer we are sending our reporters into the mecca of summer festival boot camps, the Warped Tour. We will have frontline [...]